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Gebauer and two co-authors, summarized in the BPS Research Digest, analyzed data from a German dating website and found that an unpopular name will lessen your chances of getting a date in the online dating universe: The main finding here was that people with unfashionable names like Kevin or Chantal were dramatically more likely to be rejected by other users (i.e. A user with the most popular name (Alexander) received on average double the number of contacts as someone with the least popular name (Kevin) …However, the researchers also found that people with unpopular names were more likely to smoke, had lower self-esteem and were less educated.What’s more, the link between the popularity of their name and these life outcomes was mediated by the amount of rejection they suffered on the dating site – as if rejection on the site were a proxy for the amount of social neglect they’d suffered in life.Online dating or Internet dating is a personal introductory system where individuals can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, or sexual relationship.

Other sites are more specific, based on the type of members, interests, location, or relationship desired.

A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the internet for a greater amount of tasks and less likely to use such a service if they are trusting of others.

At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc. By 2007, many prominent studies show that Baby Boomer interest in online dating have soared.

Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.

This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.

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The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of finding a romantic partner.

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